Is your current Jiu Jitsu website kind of underwhelming? Maybe it’s difficult to navigate, looks bad on a phone, or just doesn’t communicate the unique awesomeness of your BJJ school.
As experts in web design, we at Brave Gym Marketing understand the importance of sending the right message with your website.
In today’s digital-first world, your gym’s website is often the first touchpoint potential students have with your gym – offering a crucial chance to make a great first impression. Failing to deliver a great first impression could cause a potential gym member to navigate away from your website and end up picking somewhere else to train.
In this article, we’ll go over some of the essential elements of a great Jiu Jitsu website that will help make someone looking at your website decide to pull the trigger.
1. Visually Engaging Design
The first crucial element of a Brazilian Jiu Jitsu (BJJ) school website is a visually engaging design. The aesthetic appeal of your site plays a pivotal role in capturing the attention of potential students. Opt for a clean and well-organized layout that reflects the discipline and focus inherent in BJJ training. Incorporate high-quality images showcasing the dynamic nature of the martial art, along with a color scheme that resonates with the essence of Brazilian Jiu Jitsu. A visually appealing design not only creates a positive first impression but also reflects the professionalism and dedication of your BJJ school.
2. Comprehensive Class Information
This one seems like a bit of a no-brainer, but recently when I was looking at a Jiu Jitsu gym’s website, I had a difficult time figuring out where the school was located.
Providing comprehensive information about your BJJ classes is essential for prospective students seeking the right training environment. Clearly outline the various classes offered, including details about different skill levels, class schedules, and instructors’ expertise.
Highlight the unique aspects of your curriculum and the philosophy that guides your BJJ school. Incorporate testimonials or success stories from current or past students to showcase the positive impact of your classes. By presenting detailed class information, you help potential students make informed decisions about their BJJ journey.
3. Responsive Design for Accessibility
In today’s mobile-driven world, ensuring your website is accessible across various devices is paramount. Implement a responsive design that adapts seamlessly to different screen sizes, including desktops, tablets, and smartphones. A mobile-friendly website not only enhances user experience but also positively impacts search engine rankings. Accessibility is key to reaching a broader audience and making it convenient for individuals interested in BJJ classes to explore your website and gather the information they need.
4. Strong Calls-to-Action
Effectively guide potential students towards taking the next step in their BJJ journey with strong calls-to-action (CTAs). Strategically place CTAs throughout your website, encouraging visitors to sign up for trial classes, subscribe to newsletters, or contact your school for more information. Clearly communicate the benefits of joining your BJJ classes and emphasize the unique aspects that set your school apart. A well-crafted CTA not only engages visitors but also facilitates the conversion of website traffic into active participants in your BJJ community.
5. Search Engine Optimization (SEO)
Enhance the online visibility of your BJJ school by implementing effective search engine optimization (SEO) strategies. Incorporate relevant keywords related to BJJ and your location throughout your website content, meta tags, and image descriptions. Regularly update your content to demonstrate the vitality of your website. By optimizing for search engines, you increase the likelihood of prospective students discovering your BJJ school when searching for martial arts training in your area.
Why Have Us Build Your Jiu Jitsu Gym Website
Our websites go beyond mere aesthetics – they are meticulously crafted to not only look great but to drive tangible growth for your Brazilian Jiu Jitsu school.
We’re not just web designers; we’re marketers, and on top of that, we’re Brazilian Jiu Students ourselves, and our deep understanding of what makes a great BJJ school gives us the insight to tailor our designs to showcase what your gym is really about, emphasizing its strengths and unique offerings.
Our proven track record demonstrates that our websites effectively convert online visitors into active members. With a focus on user-friendly navigation, compelling content, and strategic calls-to-action, we create a digital platform that propels your business to success.
Ready to elevate your online presence and witness real growth? Get in touch with us today, and let’s start crafting a website that takes your Brazilian Jiu Jitsu studio to new heights.